Speedometers
At first I was feeling a little guilty after reading the article, because even though I've read Few, I have still incorporated the speedometer into our dashboard software. It's great for demoing because it looks good, it's easily recognizable, and it helps support the whole dashboard analogy (you don't see many pie charts on your car dashboard). In fact, I added it at the request of one of our sales reps because for the longest time one of our presentations contained the following quote:
I want a supply-chain dashboard that looks like the dash in my 911 Carrera, with all of the dials set to my specific supply-chain metrics. And when any one goes out of tolerance, I want the dial to redline and let me drill into the specific issue.
Hans Peter Schaefer – The Gillette Company.
So should I argue about the car analogy with the CEO of a Fortune 500 company? The challenge is that we do have many situations where there is a key metric or score that needs to be tracked. That score can then be sliced and diced a number of different ways, but different users will want to drill down to different views. For example, one user may want to see the trend so a line graph or a spark line would be appropriate. Another user may want to compare the value across regions or departments. Or by product group or person or any number of categories. Some people will want a combination of those views. So while the speedometer does take up unnecessary space, hide trends, etc, how do you decide which alternate view to use?
The answer may simply be that speedometers are appropriate in one situation: demoing dashboard software. You're trying to illustrate concepts to people in different roles in a short period of time. For better or worse, people get the speedometer. A sales presentation is not the place to preach about the visual display of quantitative information or the effective visual communication of data. If you start with a single value and drill down to a few examples that are more effective displays, the audience will understand that there are options. When you get into the analysis phase, you can weed out the bad displays since you'll have access to the people that understand how the information will be used. Each user can have an initial display tailored to the actions they are likely to take based on the data.
So, I'm not killing the speedometer widget just yet. Maybe for some people, it really does provide the right level of detail. But I'll continue to approach it with a dose of skepticism and look for better ways to express information.
